RELIC, 2023
OVERVIEW
(BRAND IDENTITY)
(BUSINESS DESIGN)
(PRODUCT DESIGN)
“Relic,” a project born of my creative passion, embodies a profound meaning that resonates with its essence as a brand. Inspired by the concept of relics—objects of historical and sentimental significance that transcend time—I sought to channel this notion into fashion. In an era where vintage shopping and thrifting are gaining momentum, I embarked on creating an online haven, curating pieces that capture the essence of enduring style.
Just as relics carry stories of the past into the present, Relic, too, intertwines the past and present, offering a collection that stands as a testament to the timeless allure of fashion. Moreover, at the heart of Relic lies a commitment to sustainability and a counter to the fast fashion frenzy, emphasizing the enduring value of pieces that are not only stylish but also environmentally conscious
THE LOGO :
The logo design for the vintage e-commerce brand "RELIC" is inspired by a traditional serif font, enriched with elements evocative of earthy tones and the textured essence of natural stone—reflecting the sacred connotations associated with the word 'relic.' The logo's adaptation for social media and the app maintains the simplicity of the original design, remaining true to the brand's connection with the natural world.
THE PACKAGING:The brand's packaging embodies a sleek, minimalist aesthetic that enhances rather than distracts from the clothing, a pivotal element of its essence. A carefully curated color palette ensures a chic and minimalist appeal throughout.
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ANIYAH LEE © 2024
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