JACQUEMUS, 2024OVERVIEW
(VISUAL MERCHANDISING)
BAG CREDIT: BENTANJI 3D
Inspired by Jacquemus’ minimal yet bold aesthetic, this visual merchandising concept, developed during my studies at UAL, seamlessly blends natural materials such as linen and raffia with oversized, asymmetrical elements to create a striking yet refined display. The interplay of organic textures and sculptural forms enhances the sense of effortless sophistication, evoking a balance between contemporary elegance and artisanal craftsmanship.
Emphasizing sustainability at its core, the design prioritizes ethically sourced materials and traditional techniques, reinforcing a commitment to both environmental responsibility and timeless artistry. The result is a modern interpretation of rustic charm, where innovative design meets thoughtful, tactile storytelling, creating an immersive and engaging retail experience.
ANIYAH LEE © 2024
ALL RIGHTS RESERVED