■ Nike: Return of Energy

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Details

IColor Exploration
Art Direction
Campaign Graphics
Typography
Footwear Graphics
Apparel Graphics

Overview

A self-initiated Nike color and graphic exploration inspired by the first steps of training for a 5K. The concept connects movement with energy: each stride becomes a transfer, each heartbeat a signal, and the energy generated along the way a force for transformation.

A series of color studies explores how bold palettes, from electric pink and lime to blue and teal, can shift the mood of Nike footwear. Product-focused compositions, color swatches, apparel graphics, and campaign-style layouts build a visual language around momentum and renewal. Phrases like “Just Begin” and “Every Step Counts Twice” carry the idea across the work, celebrating the energy in starting and the progress that follows.

Credits

Director — Columbine Goldsmith
Art Director — Ladi Dahicks
Editorial Director — Carolina Xoneill
Director of Photography — Charlie Knight
Stylist — Emmanuelle Alt
Hair — Damien Boissinot
Makeup — Christelle Cocquet
Editor — Cole K.
Senior Art Director — Joseph Ligotti
Art Director — Danielle Lazzaruolo
Graphic Designer — Tyler Owens